Savitr Brochure Template

Savitr is an investment firm that focuses on green energy. They wanted a brochure template that they can send clients. They already had a company logo so I used their color palette for the layout. Another important aspect about this project is that the brochure must look and feel informational vs. promotional.

Deliverables:
Design Rounds
Final Template

Objectives:
Design an informational brochure template to be used at conferences as an introductory piece. Design must reflect the company professionally and emphasize green energy.

Demographics:
Current and potential investors. Companies in the same industry who would like to know about the firm.

Mockup Variations

At the beginning Savitr enthusiastically requested to include a dictionary definition of Savitr in the layout. The client was very proud that Savitr is the name of the sun god in the Hindu religion. I included their request on the upper right corner of the layout. Adjacent to the logo, the content piece balanced out the header area very well. However, I suggested that the text “vedic religion” was a bit irrelevant to the context of the brochure.

Savitr-Brochure-mockup-01 Mockup 1: Color scheme is based on Savitr’s logo. I went for a more scholastic layout to be informational and professional.

Savitr-Brochure-mockup-02 Mockup 2: Rounded corners of elements to add a bit of friendliness.

Savitr-Brochure-mockup-03 Mockup 3: I felt like the existing color palette is missing a business color. Here, I introduced blue to make the layout look more official.

Final Product

The firm liked mockup 3 but without photos. They also changed their mind about adding the definition of the company name.

Savitr-Brochure-01

Savitr-Brochure-02

Savitr-Brochure-03