Family Partnership Campaign
Girls Scouts Heart of Central California
Family Partnership is an annual voluntary donation from registering parents (Girl Scouts) to the Girl Scouts organization. The messaging of this campaign lets parents know the proceeds are distributed evenly among the district, so no girl gets left behind. The donation is not a requirement for registration.
The most prominent marketing for this fundraiser is printed on the cover (1st page) of the Girl Scouts registration forms to target parents signing up. With a majority of them being mothers, the look-and-feel of this campaign appeals to their caring nature. Using cheerful graphics and loving imagery, the visuals remind them to support their children in having a memorable year. The signup field for the donation is located at the bottom section of the registration. Once submitted, a Family Partnership branded Thank-You package is sent to the member. As an added incentive, any member donating over $25 will receive a special Girl Scouts patch.