Family Partnership Campaign

Girls Scouts Heart of Central California

Family Partnership is an annual voluntary donation from registering parents (Girl Scouts) to the Girl Scouts organization. The messaging of this campaign lets parents know the proceeds are distributed evenly among the district, so no girl gets left behind. The donation is not a requirement for registration.

The most prominent marketing for this fundraiser is printed on the cover (1st page) of the Girl Scouts registration forms to target parents signing up. With a majority of them being mothers, the look-and-feel of this campaign appeals to their caring nature. Using cheerful graphics and loving imagery, the visuals remind them to support their children in having a memorable year. The signup field for the donation is located at the bottom section of the registration. Once submitted, a Family Partnership branded Thank-You package is sent to the member. As an added incentive, any member donating over $25 will receive a special Girl Scouts patch.

Logo Design

Concept Drafts

The project begins with creating a logo for the campaign. These concepts surround the idea of family, caring, and love.

Final Logo

The final logo is upbeat and eye-catching. The speech bubble playfully asks for attention. With a large trefoil next to a small one, their relationship symbolizes mother and child.

Printed Assets

Girl Scouts Registration Cover Pages

Family Partnership layout on the covers of Girls Scouts registration forms.

Registration Area

This is where members can add their donation as they register to become a member.

“Thank You!” Stationary

From left to right, top to bottom: 1. Family Partnership Thank-You Letterhead | 2.branded front and back of envelope | 3.bookmark gift.

Digital Assets

GS Splash Page Banner

Web Banners

Manufactured Asset

Family Partnership Girl Scouts Patch

The final design of the Family Partnership patch is sent to be made into an actual patch. The variations at the bottom are colors for the upcoming years.