Peak Physics Consulting is another company I worked with on branding and identity design. Part of the Proton Dosimetry industry, they facilitate proton radiation therapy treatment planning for cancer patients at hospitals. They were looking for a branding that highlights their technological knowledge and dependability.
3 Design Rounds
Create idenity for Peak Physics Consulting
Round 1: Concepts
As I was doing researching on proton therapy, I kept seeing a line graph with a peak. This chart demonstrates the single beam of protons that targets the cancer cells directly. I incorporate this visual into the logo. The word “peak” in the company name made it even more relevant.
Round 2: Logo Revision
Turned out Peak Physics also agree with the cleverness of using an atom to represent what they do. They also liked the colors I chose for the protons and neutron. While the blue related to medicine, the orange was powerful and effective, together they messaged “effective cure”.