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  • Pricing Comparison on Desktop

    In (Pricing Comparison on Mobile, we took a mobile-first approach to redesign DriversEd.com’s Bundles Comparison landing page. Now, we implement similar design principles to the desktop version. This includes: replacing the stark blue hero area with an image, cleaning up content, featuring the top-selling bundle, downplaying drastic price differences between the bundles, and highlighting the…

  • Pricing Comparison on Mobile

    The DriversEd.com Bundles landing page showcases the different online driver’s educational packages offered by the company. The existing design can be optimized to achieve better performance by addressing the following problems: the majority of customers are ignoring the higher price bundles; the “Expert” plan is especially difficult to understand with a drastic price difference, and…

  • iDriveSafely Landing Page Part 2

    This post is Part 2 of iDriveSafely Landing Page Optimization which focuses on the mobile redesign. Please view desktop and tablet designs: here. To recap, the issues with the original page design are that visitors seem to get overwhelmed by the abundance of information and have difficulty finding their product. There are too many services to choose…

  • iDriveSafely Landing Page Part 2

    This post is Part 2 of iDriveSafely Landing Page Optimization which focuses on the mobile redesign. Please view desktop and tablet designs: here. To recap, the issue with the original page design was visitors were overwhelmed by the abundance of information and had difficulty finding their products. There were too many services to choose from and the…

  • iDriveSafely Landing Page Part 1

    There are areas the iDrivesSafely.com homepage can improve to increase conversion. Some of the main issues include: too many product offerings, the lack of hierarchy, and heavy SEO content flooding the page. Visitors leave after having a difficult time finding their product. The objective of this project is to create a new page design which…

  • Android App Wireframe

    This post shows the wireframe of the California Drivers Ed App (click here for reference) in Android format. With Android apps equivalent to iOS apps, it’s a good idea to create a version of the app for the Android market. This project is currently being pitched. Deliverables: Pitch the importance of adding an Android version…