Loading posts...
  • Pricing Comparison on Desktop

    In (Pricing Comparison on Mobile, we took a mobile-first approach to redesign DriversEd.com’s Bundles Comparison landing page. Now, we implement similar design principles to the desktop version. This includes: replacing the stark blue hero area with an image, cleaning up content, featuring the top-selling bundle, downplaying drastic price differences between the bundles, and highlighting the…

  • Pricing Comparison on Mobile

    The DriversEd.com Bundles landing page showcases the different online driver’s educational packages offered by the company. The existing design can be optimized to achieve better performance by addressing the following problems: the majority of customers are ignoring the higher price bundles; the “Expert” plan is especially difficult to understand with a drastic price difference, and…

  • iDriveSafely Landing Page Part 2

    This post is Part 2 of iDriveSafely Landing Page Optimization which focuses on the mobile redesign. Please view desktop and tablet designs: here. To recap, the issues with the original page design are that visitors seem to get overwhelmed by the abundance of information and have difficulty finding their product. There are too many services to choose…

  • iDriveSafely Landing Page Part 2

    This post is Part 2 of iDriveSafely Landing Page Optimization which focuses on the mobile redesign. Please view desktop and tablet designs: here. To recap, the issue with the original page design was visitors were overwhelmed by the abundance of information and had difficulty finding their products. There were too many services to choose from and the…

  • iDriveSafely Landing Page Part 1

    There are areas the iDrivesSafely.com homepage can improve to increase conversion. Some of the main issues include: too many product offerings, the lack of hierarchy, and heavy SEO content flooding the page. Visitors leave after having a difficult time finding their product. The objective of this project is to create a new page design which…

  • Brand Guide Website

    This project took place during DriversEd.com’s first big rebranding initiative. At the time, the newly rebranded website needed to be introduce to in-house staff and outside partners. Building a simple online brand guide with responsive capabilities would be the most convenient way to share updates. My deliverables included flowcharting the site structure and designing the…

  • Android App Wireframe

    This post shows the wireframe of the California Drivers Ed App (click here for reference) in Android format. With Android apps equivalent to iOS apps, it’s a good idea to create a version of the app for the Android market. This project is currently being pitched. Deliverables: Pitch the importance of adding an Android version…

  • Parallax One Page Layouts

    WebTrafficSchool.com is a single product mini site which offers online traffic school to people who need to dismiss their traffic citations in a hurry. A parallax layout would be the most sufficient way for visitors to quickly browse through the information and purchase the course that will help them resolve their driving violation. The page should be…

  • Site Launch Email Campaign

    The following email campaign is to promote DriversEd.com’s new site launch. This project includes 2 email blasts and a landing page. The purpose of the first email is to round up curiosity among our users that something new is arriving. When they click on the cta button on the email, it’ll take them to a…

  • PPC Page with Interactive Masthead

    This PPC campaign was created to advertise the DriversEd.com In-car Driving Lesson. An interactive masthead was implemented on the page to demonstrate the experience of driving with a professional instructor. The story was told through a series of slides with vivid images of various driving scenerios. Each slide moving forward gave the audience a new…

  • Course Player Redesign

    With smart devices, users can now do everything on their mobile or ipad. To catch up with the industry, DriversEd.com would like their students to have the same ability. That is to take their courses anytime anywhere on their wireless devices. Project Objectives: Redesign DriversEd.com course player to responsive framework. Deliverable: Provide art direction. Mockup…

  • Forever Green Web Site

    To celebrate the 100th anniversary of Girl Scouts, girls are encouraged to participate in a tree planting project. This website was designed to provide updates and information for the tree event. Deliverables: Art direction Design and mockup website Provide graphical elements Objective: Create a site where headquarters can post project updates and information. Demographics: The…