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  • DriversEd.com Homepage Redesign

    All websites need a homepage refresh after a few years. The current DriversEd.com homepage is a bit disorganized from years of various marketing initiatives. Visitors are confused by the overly busy information presented to them. The goals of the redesign are to clean up and reorganize the content, update the look and feel of the…

  • Pricing Comparison on Desktop

    In (Pricing Comparison on Mobile, we took a mobile-first approach to redesign DriversEd.com’s Bundles Comparison landing page. Now, we implement similar design principles to the desktop version. This includes: replacing the stark blue hero area with an image, cleaning up content, featuring the top-selling bundle, downplaying drastic price differences between the bundles, and highlighting the…

  • iDriveSafely Landing Page Part 2

    This post is Part 2 of iDriveSafely Landing Page Optimization which focuses on the mobile redesign. Please view desktop and tablet designs: here. To recap, the issues with the original page design are that visitors seem to get overwhelmed by the abundance of information and have difficulty finding their product. There are too many services to choose…

  • iDriveSafely Landing Page Part 2

    This post is Part 2 of iDriveSafely Landing Page Optimization which focuses on the mobile redesign. Please view desktop and tablet designs: here. To recap, the issue with the original page design was visitors were overwhelmed by the abundance of information and had difficulty finding their products. There were too many services to choose from and the…

  • iDriveSafely Landing Page Part 1

    There are areas the iDrivesSafely.com homepage can improve to increase conversion. Some of the main issues include: too many product offerings, the lack of hierarchy, and heavy SEO content flooding the page. Visitors leave after having a difficult time finding their product. The objective of this project is to create a new page design which…

  • Course Player Redesign

    With smart devices, users can now do everything on their mobile or ipad. To catch up with the industry, DriversEd.com would like their students to have the same ability. That is to take their courses anytime anywhere on their wireless devices. Project Objectives: Redesign DriversEd.com course player to responsive framework. Deliverable: Provide art direction. Mockup…