Site Launch Email Campaign
The following email campaign is to promote DriversEd.com’s newly rebranded web site. Before the initial launch, an email teaser is sent to customers to round up their curiosity of something new coming. The CTA of the email links to a promotional landing page with information about the exciting new features and benefits. A second email is sent as the official announcement of the new website. This time, the CTA directs traffic to the new DriversEd.com home page.
The look-and-feel of this campaign is colorful and energy to emphasize the excitement. Scholastic and student images are used to appeal to the high school teens demographics. Showcasing the newly redesigned car wraps also adds a “cool” factor to the brand.