Campaign with Interactive Landing Page
This campaign is created to advertise DriversEd.com’s In-car Driving Lessons. An interactive hero is implemented on the page to simulate the experience of driving with a driving instructor. The story is told through a series of vivid scenes of various driving scenarios. Each scene moving forward gives the audience a new piece of information about the course. The content includes features and benefits, a demo video, and even an easter egg coupon code. A call-to-action button is located on every segment to encourage sign-ups. This is a fun and engaging way to promote the product.
The layout of the PPC Page
Storyboard of Interactive hero
Scene 1 – Leaving the School
The story starts with the student driving away from school with an instructor. This promotes the convenience of meeting your instructor after school and being dropped off at a safe location when the lesson is completed. When the user clicks on the forward arrow, the hero background scrolls to the right, creating an illusion of moving forward.
Scene 2 – Features and Benefits
In this slide, our characters were leaving the school. The content promoted the features and benefits as a bullet list. The kites in the background were subtly animated in a back and forth motion. Trees also strolled past in the foreground.
Scene 3 – Demo Video
Next, a group of students on the grass chatting about driving lessons with our car passing by. Their conversational bubbles are interactive and offer a link to the demo video. Users can choose to play it or skip it.
Scene 4 – Coupon Code Easter Egg
In this scene, the student and instructor are driving on the freeway. Aside from the promotional content, the animated blimp in the background is an easter egg. When triggered, a coupon code appears behind the graphic.
Final Scene – Final Slide
Finally, the student arrives at a residential neighborhood safely. The content panel displays a list of DriversEd.com driving locations nearby.