PPC Page with Interactive Masthead

DriversEd.com

This PPC campaign is created to advertise DriversEd.com’s In-car Driving Lessons. An interactive masthead is implemented on the page to demonstrate the experience of driving with a professional instructor. The story is told through a series of slides with vivid images of various driving scenerios. Each slide moving forward gives the audience a new piece of information about the course. The content includes features and benefits, a demo video, and even an easter egg coupon code. A call-to-action button is located on every segment to encourage sign-ups. This is a fun and engaging way to promote the product.

Layout of the PPC Page

Storyboard of Interactive Masthead

Scene 1 – Leaving the School

The story starts with the student driving away from school with an instructor. This promotes the convenience of meeting your instructor after school and being dropped off at a safe location when the lesson is completed. When user clicks on the forward arrow, the background of the masthead scrolls the right creating an  illusion of moving forward.

Scene 2 – Features and Benefits

In this slide, our characters were leaving the school. The content promoted the features and benefits as a bullet list. The kites in the background were subtly animated in a back and forth motion. Trees also scrolled passed in the foreground.

Scene 3 – Demo Video

Next, a group of students on the grass chatting about driving lessons with our car passing by. Their conversational bubbles are interactive and offers a link to the demo video. User can choose to play it or skip it.

Scene 4 – Coupon Code Easter Egg

In this scene, the student and instructor are driving on the freeway. Aside from the promotional content, the animated blimp in the background is an easter-egg. When triggered, a coupon code appears behind the graphic.

Final Scene – Final Slide

Finally, the student arrives at a residential neighborhood safely. The content panel displays a list of DriversEd.com driving locations near by.