Peak Physics Consulting
Peak Physics Consulting is a company that facilitates proton radiation therapy for cancer patients. Being new in the Proton Dosimetry Industry, they want their brand to reflect their advanced knowledge, technology and dependability.
Below are drafts and mockups from different stages of the creative process.
Design Round 1
Concept 1 – Proton Chart
In proton therapy, a single beam of protons that target cancer cells is represented by a line chart with a sharp peak. By incorporating this chart into the logo, it visually describes what the company does. The peak illustration and the word “PEAK” in the company name defines eachother. The mood is medical and formal.
Concept 2 – Periodic Elements
Concept 3 – Atomic Particles
Since proton radiation cancer treatment involves the science of atoms, it would be clever to incorporate them into the logo. The roundness of the particles feel friendly and the condensed font adds sophistication.
Design Round 2
Logo Revision and Colors
Peak Physics happily agreed with the cleverness of using atomic particles in their logo. We choose blue to represent medicine and orange for strength and efficiency. Together they stood for “effective cure”.
Design Round 3
Finalized Logo and Branded Stationary
During the last round of revision, we finalized the logo by placing the icon and company title horizontally next to each other. In this orientation, the logo was more efficient for in-house printing. The grayscale version was purposely simplified to just outlines for black and white photocopying.