Savitr is an investment firm that focuses on green energy funds. The objective of this project is to create an informational brochure they could present to potential clients during meetings and networking. The layout must be straight forward, professional and emphasized on green energy. The look-and-feel should be informational and not promotional. They also requests a design template that is flexible for in-house content updates by non-designers.
Design Version 1
The color palette of the project is sampled from Savitr’s existing logo. The 1st mockup is designed to be scholastic and informational. At the beginning, Savitr enthusiastically asks to include a definition of the word “Savitr” in the layout. They are very proud of their logo for symbolizing the sun god in the Hindu religion. The definition piece is added on the upper right corner of the layout.
Design Version 2
In this revision, a green background graphic with low opacity adds eye candy to the header. Rectangular elements have rounded corners to look welcoming. Dotted dividers replaced the previous hairlines.
Design Version 3
Although the current color scheme is very organic and sunny, the feeling of officialness is missing from the layout. For the last version, blue is introduced to the color palette. Images are added to the side.
We left out the text “vedic religion” after it was suggested a bit irrelevant to the context of the brochure.
Overall, the final design of the brochure is clean, informational and sophisticated. Although the definition of Savitr is voted off, the company can express their pride through having a well organized, and professional brochure to educate their clients.