The brand of a company correlates to their mission. In this case, eDriving strives to become the leader of the online driving industry. To achieve this goal, the logo of the company must be professional, recognizable and consistent. It is the face of the corporation. A brand guide standardizes the usage of the company logo so its appearance is always constant. The designer’s job is to define the rules that will keep the brand true. This applies to all forms of media from digital to print. For a new corporation, building a brand guide is an on-going process where you can learn what works and what doesn’t. This project is the early stage of defining and understanding the company’s identity.
Below are samples from the eDriving brand guide.
The Logo Font
Adequate Regular is a beautiful simplistic sans serif typeface that is both professional and legible. The neatness of the font communicates structure while the clarity of the strokes create a contemporary atmosphere. These aspects align with the messaging of the company: learning to drive is serious but it can be accomplished through technology.
Logo With Margins
Logo With Guides
Using a standardized set of colors throughout branded elements create a coherent company identity. Working with a printing company to finalize on the right Pantone and digital print color is an important part of the process.